Korean Artist Jonghun Ha Joins VeVe with Digital Collectible Series ‘ODDY’

VeVe, the leading digital collectibles platform, has announced a new collaboration with acclaimed Korean artist Jonghun Ha, also known as Hazard, and his celebrated studio, Hands In Factory. 

The partnership will introduce the HAZARD: ODDY series to a global audience, bringing Ha’s signature subculture-inspired art into the digital realm for the first time.

A Landmark Collaboration

Jonghun Ha has built an international following with his unique fusion of street culture, fashion, and contemporary art. Since its inception in 2008, Hands In Factory has been at the forefront of designer toys and art figures. This latest move into the digital collectibles space marks a new chapter for the studio, expanding its reach and artistic vision through VeVe’s innovative platform.

“We are thrilled to welcome Jonghun Ha and his innovative HAZARD series to VeVe,” said Ben Rose, Co-CEO of VeVe. “Bringing these incredible art collectibles into the digital space allows collectors worldwide to own a piece of Hands In Factory’s vision and enjoy it in augmented and virtual reality. This is an exciting step in expanding our platform’s commitment to showcasing diverse and popular artistic talent, and we are particularly excited to add a creator from the vibrant Korean market.”

Meet ODDY: A Symbol of Resilience and Transformation

Hands In Factory’s HAZARD series is known for its deep themes of perseverance and self-expression. ODDY, a standout character from the HAZARD: Shopper Series, embodies this philosophy. The Shopper Series reimagines the HAZARD characters in their personal spaces, using shopping and self-decoration as metaphors for self-discovery and reinvention. Inspired by the regenerative abilities of lizards, the HAZARD characters symbolize transformation, resilience, and the ability to adapt to life’s challenges.

ODDY series (Source: VeVe)

The series will feature six distinct digital collectibles, each with its own unique aesthetic and thematic inspiration:

1. ODDY ver. Original – Inspired by the Desert Horned Viper, this version features a camouflage design that represents adaptability and survival.
2. ODDY ver. Grey – A sleek and sophisticated rendition, highlighting ODDY’s heterochromatic (odd) eyes with a subtle tone-on-tone grey palette.
3. ODDY ver. Berserk – An aggressive, untamed version of ODDY, showcasing a piercing gaze and a red-tinted tongue that embodies a venomous presence.
4. ODDY ver. Chocolate Forest – A jungle-adapted edition featuring earthy brown and green hues, reflecting ODDY’s ability to thrive in diverse environments.
5. ODDY ver. Bluesnake – A special edition celebrating the Year of the Blue Snake in 2025, adorned with striking blue accents and a commemorative “2025” graphic.
6. ODDY ver. VeVe – A limited collaboration piece featuring ODDY in a blue VeVe T-shirt, symbolizing the synergy between VeVe and Hands In Factory.

A Unique ‘Phygital’ Experience

Beyond the digital experience, VeVe and Hands In Factory are introducing a unique “phygital” (physical and digital) element to this launch. A limited run of 25 signed canvas prints featuring exclusive artwork by Jonghun Ha will be made available to collectors who obtain the ‘Special Common’ editions from the store.

“Bringing HAZARD into the digital space is a natural evolution for the series,” said Jonghun Ha. “ODDY is all about change and adaptability, and this move lets us explore those ideas in a fresh way. It’s our first step into digital art, but it feels like a natural extension of what our art has always been about—growth, change, and reimagining what’s possible. It’s a chance to rethink how art is experienced and collected in a rapidly shifting world.”

VeVe Expansion into Digital Art

This drop represents another step forward in VeVe’s mission to bridge the gap between physical and digital art, providing collectors with new ways to engage with premium artwork. As VeVe continues to onboard globally renowned artists and brands, it solidifies its position as a leader in the digital collectibles space, making high-end art more accessible than ever.

The ODDY series will be available exclusively on VeVe, featuring unique designs exclusive to the platform. Collectors will have the ability to buy, sell, and showcase their digital collectibles through VeVe’s immersive app experience, further expanding the creative possibilities of digital ownership.