Eric Trump Teases Real Estate Tokenization Project Using World Liberty Financial

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Eric Trump, son of U.S. President Donald Trump and co-founder of decentralized finance protocol World Liberty Financial (WLFI), revealed that he is working on a real estate tokenization project tied to a new building under development.

In a teaser for an upcoming interview, Trump said the initiative could enable fractional real estate ownership, allowing retail investors to participate directly through blockchain rails built by WLFI.

“We are working on it as it pertains to one specific building that I’m doing right now,” Trump said. “I think it’s going to be absolutely incredible.”

Bringing Trump Real Estate Onchain

The announcement follows earlier remarks by WLFI co-founder Zach Witkoff, who discussed plans to bring the Trump real estate portfolio onchain at the Token2049 event in Singapore. The initiative aims to combine tokenization and DeFi infrastructure to broaden access to high-profile property investments.

According to Bloomberg, Zach Witkoff, co-founder of World Liberty Financial, said at the Token2049 conference in Singapore that he plans to tokenize the Trump family’s global real estate assets to broaden access for everyday investors. He suggested that high-end properties such…
— Wu Blockchain (@WuBlockchain) October 1, 2025

Tokenization transforms traditional assets such as real estate, equities, or bonds into digital tokens that can be traded on blockchain networks. It’s a fast-growing model that global banks and asset managers are embracing to unlock liquidity and democratize access to elite asset classes.

A Shift from Traditional Financing

Trump suggested that tokenizing real estate could open investment opportunities for the Trump family’s global support base, replacing traditional bank financing with community-backed micro-investments.

“If I decided to build a hotel in Washington, D.C. or in Dubai or in New York, why do I have to go out using Deutsche Bank?” Trump said. “Why can’t I go out to the masses?”

He envisions offering micro-shares in major properties for as little as $1,000, giving investors partial ownership alongside exclusive perks such as hotel privileges or access to Trump-branded venues.

Integrated with WLFI’s USD1 Stablecoin

While full details remain under wraps, Trump confirmed that the project would integrate with World Liberty Financial’s USD1 stablecoin.

USD1 a top stablecoin by market cap (Source: CoinMarketCap)

The DeFi protocol, launched in 2024, seeks to bridge crypto infrastructure and traditional finance through tokenized lending, payments, and investment products.

WLFI recently announced plans for a debit card and retail application, enabling users to spend USD1 for everyday transactions — a move that could make Trump’s tokenized real estate ecosystem even more accessible.

As the project takes shape, it may represent one of the first major examples of real-world tokenization tied to a globally recognized brand, potentially merging the Trump Organization’s real estate empire with blockchain-based ownership models.

Author

Steven Walgenbach

Steven's passion for cryptocurrency and blockchain technology began in 2014, inspiring him to immerse himself in the field. He notably secured a top 5 world ranking in robotics. While he initially pursued a computer science degree at the University of Texas at Arlington, he chose to pause his studies after two semesters to take a more hands-on approach in advancing cryptocurrency technology. During this period, he actively worked on multiple patents related to cryptocurrency and blockchain. Additionally, Steven has explored various areas of the financial sector, including banking and financial markets, developing prototypes such as fully autonomous trading bots and intuitive interfaces that streamline blockchain integration, among other innovations.

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