Trump Coin Rescue Fund Targets $200M Amid Price Collapse
A major fundraising effort tied to Donald Trump’s meme coin is underway, as longtime Trump associate Bill Zanker seeks to raise at least $200 million for a new digital-asset treasury company aimed at rescuing the struggling token, Bloomberg reported Wednesday.
The initiative, led by Zanker’s Fight Fight Fight LLC, could expand to as much as $1 billion, though sources say the effort remains fluid and may not reach completion. The fundraising push follows a steep decline in the Trump token’s price—from a January high of $44 to around $7.50 today.
TRUMP price (Source: CoinMarketCap)
Clash and Setbacks in Trump’s Crypto Ventures
Zanker’s digital-asset treasury plan comes amid a broader surge in similar ventures this year. Data from PitchBook shows more than 80 companies have launched digital-asset treasury (DAT) vehicles in 2025, though many have seen valuations slide after early enthusiasm.
Trump himself has helped bring visibility to Zanker’s project. In May, he attended a dinner with top holders of the meme coin, which followed a social media contest where investors competed for a seat at the table.
However, momentum was disrupted later in the summer when Zanker’s plan for a Trump-branded crypto wallet fell apart following a clash with another Trump-linked project, World Liberty Financial. That firm’s WLFI token has since drawn the attention of digital-asset treasury firm ALT5 Sigma.
Tight Token Supply and Gradual Unlocking
The token’s supply remains tightly controlled. According to data from Messari, only about 35% of the total 1 billion tokens are currently unlocked, representing a circulating market value of roughly $1.5 billion. The remaining 65%—mostly held by entities linked to the US President—is unlocking gradually.
Crypto entrepreneur Justin Sun, who also advises World Liberty Financial, is among the largest holders of the meme coin. Sun attended the May dinner and reportedly received a commemorative watch from organizers.
Fresh Capital to Revive Investor Confidence
The fundraising effort highlights Zanker’s determination to revive market interest in the Trump token and expand the Trump’s growing crypto ecosystem.
Over the past year, the Trump family has ramped up involvement in digital assets—launching ventures in Bitcoin mining, stablecoin development, treasury management, and exchange-traded products tied to Bitcoin.
For Zanker, the new digital-asset treasury represents a strategic attempt to restore confidence and liquidity to the Trump token, ensuring that it remains a central pillar of the Trump-branded crypto movement.
