Trump Media Confirms $2B Bitcoin Treasury, Expands Crypto Strategy Amid Streaming and AI Push

Table of Contents

Trump Media and Technology Group (Nasdaq: DJT) has officially revealed it holds a staggering $2 billion in Bitcoin and Bitcoin-related securities, placing it among the largest digital asset treasuries of any publicly traded U.S. company.

The disclosure came in the firm’s Q2 2025 earnings release on Friday and builds upon details first shared in a July 21 press statement.

The company’s crypto war chest includes not only spot Bitcoin, but also a mix of Bitcoin ETFs, trusts, and derivatives, providing diversified exposure to BTC’s price movements while avoiding direct custody risks. Trump Media described the treasury structure as a “hybrid crypto model” built for both liquidity and resilience.

$300M Options Strategy Signals Deeper Bitcoin Bet

In a notable expansion of its crypto footprint, the company also disclosed it has committed $300 million to an options-based strategy tied to Bitcoin and related assets. According to the July 21 release, this strategy could allow Trump Media to convert options into spot BTC depending on market conditions, opening the door for both yield generation and further accumulation.

This layered approach suggests a long-term commitment to digital assets, echoing the firm’s broader strategy to leverage crypto in its upcoming fintech and media initiatives.

First-Ever Positive Operating Cash Flow

The second quarter marked another milestone: Trump Media’s first-ever quarter of positive operating cash flow, generating $2.3 million from its media and tech operations. The firm’s total financial assets climbed to $3.1 billion, driven largely by its crypto positioning and a recent private placement involving 50 institutional backers.

CEO Devin Nunes touted the “financial freedom” that this liquidity provides, saying it will support Trump Media’s expansion into areas like Truth+ streaming, AI integrations, and a utility token for use within the Truth Social ecosystem.

Trump Media ETF Ambitions and Market Performance

Looking forward, the company reiterated plans to launch crypto-focused ETFs and other managed investment products, aligning with broader market interest in regulated Bitcoin exposure.

Despite these bullish developments, Trump Media shares (DJT) closed Friday at $16.92, down 3.81% on the day and 50.26% lower year-to-date, according to Google Finance. Market watchers suggest the company’s financial innovation is yet to be fully priced in by investors.

Author

Steven Walgenbach

Steven's passion for cryptocurrency and blockchain technology began in 2014, inspiring him to immerse himself in the field. He notably secured a top 5 world ranking in robotics. While he initially pursued a computer science degree at the University of Texas at Arlington, he chose to pause his studies after two semesters to take a more hands-on approach in advancing cryptocurrency technology. During this period, he actively worked on multiple patents related to cryptocurrency and blockchain. Additionally, Steven has explored various areas of the financial sector, including banking and financial markets, developing prototypes such as fully autonomous trading bots and intuitive interfaces that streamline blockchain integration, among other innovations.

View all posts