Drake Drops a Bitcoin Bar in New Track as Crypto Culture Creeps into Mainstream Music
Canadian rapper and global music icon Drake just gave Bitcoin a lyrical nod in his latest track, What Did I Miss?, released on Saturday — and it’s got the crypto community buzzing.
In the first verse, Drake compares his ups and downs to the notoriously volatile digital asset, rhyming:
“I look at this s**t like a BTC, could be down this week, then I’m up next week.”
It’s not the first time Drake has flirted with crypto. Back in 2022, the hip-hop mogul famously wagered $1 million in Bitcoin on the Super Bowl between the Cincinnati Bengals and the Los Angeles Rams — a bet that caught headlines as much for its size as for the choice of crypto over cash.
But this latest Bitcoin bar is more than just a flex. It’s a reflection of how deeply Bitcoin is embedding itself in pop culture. Whether it’s in TV shows, songs, or movies, the once-niche digital currency is now appearing in the mainstream spotlight — and that might say more about its future than any price chart.
A Signal of Growing Bitcoin Adoption?
Drake’s Bitcoin mention may be anecdotal, but it echoes a larger trend: Bitcoin is slowly, steadily becoming part of the cultural fabric. As lyrics like this pop up in songs heard by millions, it nudges Bitcoin further along the path from fringe tech to everyday conversation.
The big question, of course, is: When does mass adoption actually happen?
Back in 2022, mining hardware provider Blockware suggested the market might hit a global Bitcoin adoption rate of 10% by 2030, comparing Bitcoin’s trajectory to other revolutionary technologies like cars and the internet. A March 2025 report from BTC financial services firm River found that roughly 4% of the global population holds Bitcoin today — still well under the 10% mark, and far below its total addressable market.
Bitcoin’s total addressable market (Source: River)
The Institutional Push
While Bitcoin gains cultural clout from megastars like Drake, the real-world infrastructure is also evolving. A growing number of institutions, from Strategy to Metaplanet, have begun embracing Bitcoin treasury strategies. Their goals? Hedge against inflation, de-risk from geopolitical tension, and navigate a world increasingly shaped by de-dollarization and de-globalization.
Meanwhile, Bitcoin ETFs are breaking down the technical walls that have long kept average investors on the sidelines. By removing the friction of wallets, keys, and blockchain know-how, these funds are helping to bridge the gap between curiosity and action.
Final Thoughts
So when Drake compares his emotional rollercoaster to Bitcoin’s price swings, he’s doing more than dropping bars — he’s capturing the zeitgeist of a technology that’s no longer just for coders, traders, or tech bros. Bitcoin is culture now.
And whether you’re in it for the memes, the money, or the movement, one thing’s clear: If Drake’s rapping about it, Bitcoin’s definitely not on the sidelines anymore.
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