Blockchain Pioneer Plume Establishes New York City Headquarters in the Empire State Building

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Plume, an innovator in the field of real world asset (RWA) tokenization, recently announced its new headquarters in the iconic Empire State Building.

The move signifies Plume’s commitment to increase institutional adoption of tokenized assets from the epicenter of global finance, New York City.

Real world asset innovation belongs onchain.
But where should it begin?

For Plume, the answer is simple: New York City 🌆

We’re opening our new office in the Empire State Building – staking a presence where capital, policy, and ambition collide🗽 pic.twitter.com/mxKN3xmHQ6
— Plume – RWAfi Chain (@plumenetwork) June 19, 2025

Plume Positioning Post Genesis Mainnet Launch

The announcement follows the project’s successful genesis mainnet launch and firmly places the company at the crossroads of traditional capital markets, regulatory policy, and blockchain innovation.
This strategic positioning comes at a time when tokenization is rapidly gaining traction across US Treasuries, private credit, and real estate sectors.

Plume has been actively engaged with the Securities and Exchange Commission’s (SEC) newly formed crypto task force, led by Commissioner Hester Peirce. The company has also been involved in discussions with the US Treasury to develop clear regulatory frameworks for tokenized assets, signifying its commitment to regulatory compliance and fostering a healthier digital asset ecosystem.

Commitment to New York City

“As the regulatory and innovation climate in the US shifts, we see an opportunity to help bridge traditional asset markets with the open, composable architecture of DeFi,” said Teddy Pornprinya, co-founder of Plume. “Our continued investment in New York reflects our conviction that the next evolution of finance will be both institutionally credible and natively decentralized.”

The choice of the Empire State Building as the project’s headquarters was influenced by the building’s legacy of innovation and challenging convention. The building represents the convergence of traditional finance and digital assets. Co-founder Chris Yin added, “From this iconic building that once redefined New York’s skyline, we’re working to redefine how the world accesses and interacts with real world assets.”

The new NYC headquarters will house Plume’s growing US team and serve as a collaboration hub for partners, institutional clients, and regulators. With over 200 projects built on Plume’s platform and increasing regulatory clarity around digital assets, the company is well-positioned to capture the multi-trillion dollar opportunity in asset tokenization.

Author

Steven Walgenbach

Steven's passion for cryptocurrency and blockchain technology began in 2014, inspiring him to immerse himself in the field. He notably secured a top 5 world ranking in robotics. While he initially pursued a computer science degree at the University of Texas at Arlington, he chose to pause his studies after two semesters to take a more hands-on approach in advancing cryptocurrency technology. During this period, he actively worked on multiple patents related to cryptocurrency and blockchain. Additionally, Steven has explored various areas of the financial sector, including banking and financial markets, developing prototypes such as fully autonomous trading bots and intuitive interfaces that streamline blockchain integration, among other innovations.

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