Jan3 CEO Says Altcoins Are Psychologically Priced to Trick You

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Jan3 CEO Samson Mow is calling out inflated altcoin valuations, arguing that a psychological bias is misleading new crypto investors into believing low-price tokens like XRP, SOL, and ETH offer better value than Bitcoin.

Mow has warned market participants about the dangers of a psychological phenomenon known as unit bias. In an April 19 post on X, Mow claimed that many investors are drawn to altcoins such as XRP, Solana (SOL), and Ethereum (ETH) simply because their per-token prices are lower than Bitcoin — a perception he believes is deeply misleading.

Also read: Top Altcoins Under $1 to Invest In

“Unit bias is absolutely destroying the uninitiated,” Mow wrote.

What Is Unit Bias — and Why It Matters in Crypto?

Unit bias is a cognitive shortcut in which people prefer owning a whole unit of something, regardless of its real value.

In crypto terms, this means many investors are more inclined to buy a whole altcoin for $2 or $200 rather than a small fraction of Bitcoin, which trades above $85,000 per coin.

The Jan3 CEO argues that many altcoins exploit this bias by setting high total supply caps to appear more affordable and attractive, while their true valuations may be significantly inflated.

Jan3 CEO Reframes Altcoin Valuations on Equal Terms

To emphasize his point, Mow reimagined the prices of popular altcoins if they had the same fixed supply as Bitcoin — 21 million units.

By this metric, Ethereum (ETH) would be priced at $9,200, XRP would surge to $5,800, and Solana (SOL) would reach $3,400.

Those numbers are calculated by taking the market cap of the alts and dividing by 21 million, thus framing their supply in terms of Bitcoin supply.

ETH: $193B market cap / 21M = $9,200

Instead of buying that one twenty-one millionth of Etherium, you could buy just 0.11 BTC.
— Samson Mow (@Excellion) April 19, 2025

“No way these alts are worth that much,” the Jan3 CEO asserted, challenging the idea that these tokens are undervalued simply because of their current nominal price.

Also read: Expert Predictions: Top Altcoins Ready to Surge in 2025

He believes this adjusted view exposes a fundamental distortion in how investors assess value in the crypto space.

Bitcoin Dominance Is Gaining Steam

According to TradingView, Bitcoin dominance — its share of the total cryptocurrency market capitalization — has risen to 63.69%, up more than 9% over the past six months.

Bitcoin dominance chart (Source: CoinMarketCap)

Many analysts had forecast Bitcoin dominance to top out at around 60% by late 2024, signaling a potential shift into an “altcoin season.” But Mow disagrees.

“Bitcoin dominance is going so much higher,” the Jan3 CEO predicted.

This perspective implies a broader market rotation back toward Bitcoin as a long-term store of value, rather than chasing speculative gains from cheaper-looking altcoins.

Also read: Top Altcoins for 2025: Best Cryptos To Watch

Rethinking Crypto Valuation

Mow’s argument suggests that investors who buy altcoins simply because they appear cheaper may end up holding overvalued assets. Instead, he encourages a more analytical approach that considers total supply, market cap, and long-term fundamentals — not just the dollar value shown on an exchange.

Mow’s analysis challenges conventional thinking in the crypto world. As Bitcoin dominance rises, it may be time for investors to look beyond face-value prices and reevaluate what truly constitutes value in a maturing digital asset market.

Author

Steven Walgenbach

Steven's passion for cryptocurrency and blockchain technology began in 2014, inspiring him to immerse himself in the field. He notably secured a top 5 world ranking in robotics. While he initially pursued a computer science degree at the University of Texas at Arlington, he chose to pause his studies after two semesters to take a more hands-on approach in advancing cryptocurrency technology. During this period, he actively worked on multiple patents related to cryptocurrency and blockchain. Additionally, Steven has explored various areas of the financial sector, including banking and financial markets, developing prototypes such as fully autonomous trading bots and intuitive interfaces that streamline blockchain integration, among other innovations.

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