Why Eric Trump Thinks Crypto Will Save the Trump Business Empire

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Eric Trump and Donald Trump Jr. are taking their family’s business in a new direction, betting big on cryptocurrency with the launch of a stablecoin and a bitcoin mining venture.

Faced with years of legal troubles and corporate backlash, the Trump family is embracing digital currencies as a fresh financial opportunity.

Speaking to CNBC, Eric Trump reflected on the Trump Organization’s challenges, describing his family’s brand as “the most canceled company on Earth.”

Also read: Warren & Waters Probe SEC Over Trump Family’s $400M Crypto Ties

That experience, he said, inspired their pivot to the crypto industry, which he views as faster, more transparent, and less dependent on traditional financial systems.

Eric Trump Leads Trump Organization From Legal Setbacks to Digital Ambitions

Following convictions for tax fraud and falsifying business records in 2022, and after facing account closures by major banks, the Trump Organization sought new avenues.

For Eric Trump, the cryptocurrency sector offered both resistance and reinvention.

Also read: Trump Promises ‘Make America Wealthy Again’ — Will Tariffs & Tax Cuts Backfire?

Through their newly established firm, World Liberty Financial, Eric and Donald Jr. are developing a U.S. dollar–backed stablecoin, aiming to challenge major players like Tether.

When asked how their offering would stand out, Eric Trump said simply, “We’re going to do it better, cheaper, faster, and with passion.”

Their crypto ambitions don’t stop there. The brothers have also partnered with Hut 8 CEO Asher Genoot to create American Bitcoin, a bitcoin mining company. The venture plans to scale rapidly and could go public, with Genoot confirming that mining assets will be separated from Hut 8’s broader business to focus solely on bitcoin operations.

Crypto as Resistance

Eric Trump frames his foray into crypto as a stand against increasing scrutiny and regulation of the industry.

Also read: World Liberty Financial Raises $590M—Will It Disrupt Traditional Finance?

He pointed to instances where banks shut down crypto users’ accounts and regulators cracked down on exchanges.

“I started surrounding myself with people who shared my frustration,” he said. “I fell in love with the industry and dove in headfirst.”

Despite the family’s close connection to President Trump’s pro-crypto policies—including the establishment of a strategic bitcoin reserve and the pardoning of key crypto figures—Eric Trump stressed that he has no involvement in government.

“I don’t want anything to do with government,” he told CNBC, highlighting his private-sector focus.

Also read: Democratic Lawmakers Sound Alarm Over Trump-Linked Stablecoin USD1

Looking ahead, Trump warned that the U.S. risks falling behind in the global crypto race.

“China is running hard at this. The Middle East is running hard. We won the space race; we better win the crypto race too,” he said.

For the Trump family, the move into cryptocurrency is more than a financial venture—it’s a strategic pivot aimed at safeguarding their legacy in a shifting economic landscape.

Author

Steven Walgenbach

Steven's passion for cryptocurrency and blockchain technology began in 2014, inspiring him to immerse himself in the field. He notably secured a top 5 world ranking in robotics. While he initially pursued a computer science degree at the University of Texas at Arlington, he chose to pause his studies after two semesters to take a more hands-on approach in advancing cryptocurrency technology. During this period, he actively worked on multiple patents related to cryptocurrency and blockchain. Additionally, Steven has explored various areas of the financial sector, including banking and financial markets, developing prototypes such as fully autonomous trading bots and intuitive interfaces that streamline blockchain integration, among other innovations.

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