Rumble Joins the Crypto Revolution with $17M Bitcoin Purchase
Rumble, the global video-sharing platform, has made a bold move into the cryptocurrency market by purchasing 188 Bitcoin (BTC) for approximately $17.1 million.
Announced on March 12, this investment aligns with the company’s broader strategy of financial diversification and growing involvement in the digital asset space.
Rumble Announces $17M Bitcoin Acquisition
Chris Pavlovski, CEO of Rumble, first hinted at the company’s intention to invest in Bitcoin in November, following Donald Trump’s victory in the US presidential election. The platform’s decision to hold Bitcoin is seen as a hedge against inflation, a strategy that several corporations have adopted to preserve value in a shifting financial landscape.
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While Rumble has not explicitly tied its investment to Trump’s pro-crypto stance, Pavlovski’s social media activity has suggested strong support for the administration’s policies. Additionally, Rumble has indicated that further Bitcoin acquisitions may be considered based on market conditions.
Rumble’s Expanding Crypto and Political Ties
Beyond its Bitcoin investment, Rumble has been strengthening its political and technological footprint. The company provides cloud infrastructure for Truth Social, Trump’s primary social media platform, and recently partnered with the government of El Salvador—one of the first countries to adopt Bitcoin as legal tender—to offer cloud services.
This crypto-friendly shift places Rumble alongside other companies betting on digital assets amid increasing political support. However, despite these strategic investments, Rumble’s stock has experienced volatility, dropping approximately 34% since the beginning of the year. Still, the potential for favorable crypto regulations under the Trump administration could drive renewed optimism in the sector.
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The National Bitcoin Reserve Initiative
The Trump administration has taken significant steps to integrate Bitcoin into the US financial system. Since taking office on Jan. 20, the administration has directed the Securities and Exchange Commission (SEC) to scale back enforcement actions against crypto firms accused of offering unregistered securities.
On March 7, Trump hosted top cryptocurrency executives and industry leaders at the White House to discuss the establishment of a national Bitcoin reserve. If implemented, the initiative could see Bitcoin seized by US authorities retained as part of a federal crypto stockpile rather than auctioned off, as was standard practice in the past.
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Rumble’s Bitcoin acquisition signals a growing corporate confidence in digital assets, especially as political support for cryptocurrencies gains momentum. The proposed national Bitcoin reserve could significantly alter the cryptocurrency market by reducing Bitcoin’s circulating supply, potentially driving up its value as the US government shifts from being a seller to a long-term holder.
As Rumble steps into the Bitcoin ecosystem, it exemplifies how politics, technology, and finance are increasingly interconnected. With regulatory discussions and institutional adoption accelerating, the crypto revolution continues to gain traction, and companies like Rumble are positioning themselves for a future shaped by digital assets.
